Econet launches YoPlay Hunt Game

Econet Wireless Zimbabwe on Wednesday launched YoPlay Hunt – an Augmented Reality (AR) technology based mobile game that it says is set to revolutionize the way customers interface with brands. Econet, the largest mobile network operator in Zimbabwe, becomes the first operator in Africa to launch an AR game. To play the game, which any Econet customer is eligible to play, a customer activates location-based services on their phone and registers on www.yoplayhunt.co.zw. A screen pops up that prompts the them to enter their mobile number. The number is then authenticated by a One Time Password (OTP) that is instantly texted to the customer. “Once the customer enters the OTP code and accepts the terms and conditions, they are good to go and ready to play,” said Mr Navdeep Kapur, the Chief Commercial Officer at Econet Wireless Zimbabwe. 
But there is one more twist to the experiential fun of YoHunt. To win any one of up to $1 million worth of prizes – called YoAtoms – customers have to do one more thing: They are to navigate using maps on their phone, to selected ‘secret locations’ where they will pick the prices, which include smartphones, cash (EcoCash), airtime, brand new TV sets and many more. 

Mr Kapur said hinted that some of the secret locations in Harare could be Eastgate, Sam Levy’s Village, Avondale Shops, Arundel Village, Westgate Shopping Mall, Makoni Shops in Chitungwiza, Bulawayo City Center, Bradfield Shopping Centre in Bulawayo and the Africa University campus near Mutare. He said any objects that a participating or ‘hunting’ customer can view could be winning prize, adding that for now, the game was available to participants in Harare, Bulawayo and at Africa University in Manicaland. “Each day, starting today, we will have two games over a two-hour duration. The first will be played between 12pm and 2pm, and the second will be played between 4pm and 6pm,” Mr Kapur said. He added that the initial running period for the YoHunt game will be 10 days, starting today (February 12) up to February 21, 2020. Mr Kapur said winners will redeem their prizes at the Econet Livingstone Shop in Harare, at Econet Bulawayo and at the Econet Mutare main shop. To participate in the YoHunt game, a customer will be charged ZWL$1.99 per hunt.
 

Econet launches AR based Games

Econet Wireless Zimbabwe today (yesterday) launched YoPlay Hunt – an Augmented Reality (AR) technology based mobile game that it says is set to revolutionize the way customers interface with brands. Econet, the largest mobile network operator in Zimbabwe, becomes the first operator in Africa to launch an AR game. To play the game, which any Econet customer is eligible to play, a customer activates location-based services on their phone and registers on www.yoplayhunt.co.zw. A screen pops up that prompts the them to enter their mobile number.  “Once the customer enters the OTP code and accepts the terms and conditions, they are good to go and ready to play,” said Mr Navdeep Kapur, the Chief Commercial Officer at Econet Wireless Zimbabwe. But there is one more twist to the experiential fun of YoHunt. To win any one of up to $1 million worth of prizes – called YoAtoms – customers have to do one more thing: They are to navigate using maps on their phone, to selected ‘secret locations’ where they will pick the prices, which include smartphones, cash (EcoCash), airtime, brand new TV sets and many more. 

Mr Kapur said hinted that some of the secret locations in Harare could be Eastgate, Sam Levy’s Village, Avondale Shops, Arundel Village, Westgate Shopping Mall, Makoni Shops in Chitungwiza, Bulawayo City Center, Bradfield Shopping Centre in Bulawayo and the Africa University campus near Mutare. He said any objects that a participating or ‘hunting’ customer can view could be winning prize, adding that for now, the game was available to participants in Harare, Bulawayo and at Africa University in Manicaland. “Each day, starting today, we will have two games over a two-hour duration. The first will be played between 12pm and 2pm, and the second will be played between 4pm and 6pm,” Mr Kapur said. He added that the initial running period for the YoHunt game will be 10 days, starting today (February 12) up to February 21, 2020.
 Mr Kapur said winners will redeem their prizes at the Econet Livingstone Shop in Harare, at Econet Bulawayo and at the Econet Mutare main shop. To participate in the YoHunt game, a customer will be charged ZWL$1.99 per hunt.

MASIYIWA CALLS FOR ALL HANDS ON DECK IN FIGHT AGAINST CORONAVIRUS

263chat

Writing on his Facebook blog, the founder and group chairman of Econet has urged business, industry & Government to join hands in fighting the outbreak of the Coronavirus, which the World Health Organization (WHO) has declared a global health emergency.

#Chinese Businesses are on the frontline of fighting the Corona Virus:
Last week I got an email from the office of my friend Jack Ma of Alibaba asking to share information on my experience in fighting the Ebola virus. I was amazed by all the things Jack Ma and others in China are doing! Almost every single Chinese business [big and small] is doing something to fight the virus.
Interesting DiDi [China’s version of Vaya] is providing FREE transport for Nurses and doctors …sound familiar?!

Vaya is currently offering FREE transport to Zimbabwe’s nurses and doctors. WE HAVE DONE THIS FOR MORE THAN 6 MONTHS!

I just read an article in a Chinese paper about initiatives by small businesses right across China. They are doing everything possible to get involved. IN A CRISIS IT IS A DISGRACE NOT TO GET INVOLVED.
Now here is the lesson for us in Africa:

#1. China is the second most powerful country in the world, and has resources and capability to boot. It’s military built a 1000 bed hospital from scratch to finish in 10 days!

And YET, their businesses still want to get involved. In Africa during crises many of us just like to watch and criticize, and become armchair TWITTER foremen!

We will never overcome any crisis whether health or economic by just watching from the sidelines.
It is also important for our policy makers not to be arrogant in a crisis, and engage others to join and offer solutions:

If your house is burning, and a neighbor comes with a bucket of water, you do not question their motive, simply because you quarreled with them in the past. That is silly!

This Corona Virus is SERIOUS, VERY SERIOUS!

We need everyone to get involved in preparations. 

ECONET SHIFTS BUSINESS TO DIGITAL LIFESTYLE

The Herald

Econet Wireless Zimbabwe has embarked on a marketing communication campaign aimed at positioning the company as a digital lifestyle network that enhances people’s lives. 

In a statement, the company confirmed that the campaign was already under way. “We creating awareness of the vast digital opportunities at the disposal of Econet customers to ensure they take full advantage of them and enjoy the value and convenience that our services and our digital platforms bring to their lives,” the statement said.

The blue chip company, with over 12,5 million customers, has been able to maintain its market leadership through relentless innovation and by adapting to global and local market changes driven by the tech revolution to address customer needs. Having evolved over the years from being a mere provider of telco services, the Econet campaign makes customers aware of the lifestyle enhancing possibilities the company’s services bring them, focusing on music, gaming, connectivity and a connected lifestyle.

“We are raising awareness to our music products, coming out of Buddie Beatz Music app — which already has over 45 000 songs — and to our gaming products, featuring YoPlay and Elevate Gaming — which is now Africa’s number one gaming platform. 

“We excited to let the market know that our connectivity products — made possible by the Buddie brand and the social media packages we offer through our vast 3G, LTE and 4G data infrastructure powering our digital platforms — are giving customers the freedom to chat, shop, explore and do so much more from anywhere, at any time.

“And we want market to know that through products like Connected Lifestyle —  Connected Home and Connected Car —  customers can truly find a smarter way of living,” the statement said. It said Econet was now a digital lifestyle network with automated systems, services and products  that truly enhanced the lives of customers across all demographics, hence the tagline: Enhancing Lives.

Econet has long been the market leader in Zimbabwe’s ICT and telco industry dominated by three players: Econet, NetOne and Telecel. 

According to a December 2019 sector performance report released by industry regulator Potraz, Econet controls 68 percent customer market share, 69,6 percent data traffic market share, 83,3 percent share of the 3G data infrastructure, and close to 70 percent share of LTE (4G) infrastructure. 

ECONET KICKS OFF REPOSITIONING CAMPAIGN

263 Chat 

Econet Wireless Zimbabwe, the largest mobile network operator in Zimbabwe and the leading provider of digital network services, has embarked on a marketing communication campaign aimed at positioning the company as a digital lifestyle network that enhances people’s lives. In a statement, the company confirmed that the campaign was already under way.

“We creating awareness of the vast digital opportunities at the disposal of Econet customers to ensure they take full advantage of them and enjoy the value and convenience that our services and our digital platforms bring to their lives,” the statement said.

The blue chip company, with over 12,5 million customers, has been able to maintain its market leadership through relentless innovation and by adapting to global and local market changes driven by the tech revolution to address customer needs. Having evolved over the years from being a mere provider of telco services, the Econet campaign makes customers aware of the lifestyle enhancing possibilities the company’s services bring them, focusing on music, gaming, connectivity and a connected lifestyle.

“We are raising awareness to our music products, coming out of Buddie Beatz Music app – which already has over 45 000 songs – and to our gaming products, featuring YoPlay and Elevate Gaming – which is now Africa’s number one gaming platform.

“We excited to let the market know that our connectivity products – made possible by the Buddie brand and the social media packages we offer through our vast 3G, LTE and 4G data infrastructure powering our digital platforms – are giving customers the freedom to chat, shop, explore and do so much more from anywhere, at any time.

“And we want market to know that through products like Connected Lifestle – Connected Home and Connected Car – customers can truly find a smarter way of living,” the statement said.

It said Econet was now a digital lifestyle network with automated systems, services and products that truly enhanced the lives of customers across all demographics, hence the tagline: Enhancing Lives. Econet has long been the market leader in Zimbabwe’s ICT and telco industry dominated by three players: Econet, NetOne and Telecel.

According to a December 2019 sector performance report released by industry regulator Potraz, Econet controls 68% customer market share, 69, 6% data traffic market share, 83, 3% share of the 3G data infrastructure, and close to 70% share of LTE (4G) infrastructure.

ECONET CONSOLIDATES MARKET LEADERSHIP POSITION

Daily News

Econet Wireless Zimbabwe consolidated its position as the country’s leading mobile network operator (MNO) as it was the only operator to record growth in voice calls, while both of its market competitors, Telecel and NetOne, recorded a decline in voice traffic.

According to the latest quarterly report by sector regulator, the Postal and Telecommunications Regulatory Authority of Zimbabwe (Potraz) there was an overall 8% growth in national mobile voice traffic to 1.4 billion minutes from 1.3 billion for the third quarter to September 2019.

The statistics by Potraz show that the growth, in approximately 100 million minutes, was enjoyed by Econet. “Econet`s market share has been continuously increasing over the year, starting with a market share of 78.8% in the first quarter, recording 80.1% in the second quarter and 82.3% in the third quarter,” reads the Potraz report. 

“On the other hand NetOne and Telecel`s market shares have been consistently declining,” from 16.3% to 15.4% for NetOne, and from 3.6% to 2.3% for Telecel. 

Econet’s increased voice call usage also means the company, which has the biggest number of active subscribers –  above 8,7 million –  enjoyed the bulk of the revenue that was generated through mobile phone calls.  

Experts say usage is a fundamental key performance indicator in telecoms, reflecting the true performance of a business – as opposed to tariff, which is regulated and may depend on many other factors. Despite its size and serving a mass market, Econet continued to record growth in usage, benefitting largely from its large network coverage and investment in latest technology for efficient operations.

Interestingly, the growth in Econet’s voice traffic comes at a time most businesses in the country are recording volumes decline and at a time the traditional voice call is facing stiff competition from Over The Top (OTT) communication channels such as WhatsApp, Telegram, Sasai, Skype and many others.  This, analysts say, points to the resilience and bankability of Econet’s business model, and bodes well for the long term future of the business. 

ECONET VOICE TRAFFIC SHOWS RESILIENCE

The Herald/The Chronicle 

Mobile voice traffic has continued to show resilience in the face of increased competition from messaging platforms and Voice Over Internet Protocol (VoiP) with the latest Postal and Telecommunications Regulatory Authority of Zimbabwe (Potraz) report showing an 8 percent growth in voice traffic for the quarter ended September 2019.

The growth was, however, largely driven by Econet in a year in which, according to the report, other operators struggled to increase call volumes. A few years ago players in the telecoms sector saw their voice call traffic face significant pressure from the new technologies. Econet Wireless Zimbabwe chief executive officer Douglas Mboweni told an analysts’ briefing in November 2014 that the company would adopt a strategy in which it would focus on growing overlay services, apart from voice, to drive revenue growth and margin improvements in the future.

“We had anticipated the trend away from traditional income streams. We then took a strategic decision to steer the business towards innovations that would become new sources of growth for our business. We are beginning to see the fruits of that strategy,” Mr Mboweni said at the time.

These fruits include the successful growth of mobile financial services, to the extent that Econet spun off Cassava Smartech as a standalone listed company in December 2018, which has gone on to be one of the top three counters on the Zimbabwe Stock Exchange.

But to Econet’s credit, its voice business has remained a fundamental pillar to the company’s revenue streams.  According to the Potraz report, there was an overall 8 percent growth in national mobile voice traffic to 1,4 billion minutes from 1,3 billion for the third quarter to September 2019, with Econet behind this upward trajectory.

“Econet’s market share has been continuously increasing over the year, starting with a market share of 78,8 percent in the first quarter, recording 80,1 percent in the second quarter and 82,3 percent in the third quarter,” according to the Potraz report.

On the other hand, NetOne and Telecel’s market shares have been consistently declining with NetOne’s share declining from 16,3 percent to 15,4 percent between the second quarter and the third quarter while that of Telecel was down from 3,6 percent to 2,3 percent for the same period.

Meanwhile the telecoms industry recorded a 4 percent growth in active mobile subscriptions, from 12,4 million to 12,9 million. This saw the mobile penetration rate increase by 3,4 percentage points from 84,8 percent to 88,2 percent. All the mobile operators recorded growth in active subscriptions.

ECOCASH WIDENS LEAD IN MOBILE TRANSACTION VOLUMES

263 Chat/ All Africa

The latest Postal and Telecommunications Regulatory Authority of Zimbabwe (Potraz) report shows that Ecocash processed 99.7% of the total value of mobile money transactions in the third quarter of 2019, up from 99.6% recorded in the previous quarter. In the same period, OneMoney’s share of transactions remained flat at 0,3%, while Telecash’s share of transactions slid from 0,1 to 0,03.

From the report, it means that EcoCash accounted for nearly all of the 106,1% growth in cash ins of about Z$5billion (up from Z$2,4billion in the 2nd quarter), and the 99.2% growth in airtime, bill and merchant payments from Z$2,5 billion in Q2, to Z$4,9 billion in the third quarter. It would probably come as no surprise that EcoCash’s transaction volumes and values have continued to rise, given its numerous use cases (of what customers can do using EcoCash) and its extensive agent and merchant network.

From the Potraz report, OneMoney, only gained customers but that did not translate into transaction activity reflected through a static 0.3% share of transaction volumes. The Potraz report said OneMoney – whose customer base of 428 529 is 6,3% that of EcoCash’s base – grow by 93 397 more customers (27.8%), while EcoCash, which posted 6 707 225 customers, grew its base 64 217 more customers (a percentage point). TeleCash lagged behind, reporting total subscriptions of 54 399 customers, an addition of 209 more customers (or 0.4%) growth from the 2nd quarter.

ECOCASH TIGHTENS GRIP ON MOBILE TRANSACTION VOLUMES

Mobile Money Africa 

The latest Postal and Telecommunications Regulatory Authority of Zimbabwe (Potraz) report shows that Ecocash processed 99.7% of the total value of mobile money transactions in the third quarter of 2019, up from 99.6% recorded in the previous quarter. In the same period, OneMoney’s share of transactions remained flat at 0,3%, while Telecash’s share of transactions slid from 0,1 to 0,03.

From the report, it means that EcoCash accounted for nearly all of the 106,1% growth in cash ins of about Z$5billion (up from Z$2,4billion in the 2nd quarter), and the 99.2% growth in airtime, bill and merchant payments from Z$2,5 billion in Q2, to Z$4,9 billion in the third quarter. It would probably come as no surprise that EcoCash’s transaction volumes and values have continued to rise, given its numerous use cases (of what customers can do using EcoCash) and its extensive agent and merchant network.

From the Potraz report, OneMoney, only gained customers but that did not translate into transaction activity reflected through a static 0.3% share of transaction volumes. The Potraz report said OneMoney – whose customer base of 428 529 is 6,3% that of EcoCash’s base – grow by 93 397 more customers (27.8%), while EcoCash, which posted 6 707 225 customers, grew its base 64 217 more customers (a percentage point). TeleCash lagged behind, reporting total subscriptions of 54 399 customers, an addition of 209 more customers (or 0.4%) growth from the 2nd quarter.

ECONET HALF-YEAR RESULTS REFLECTIVE OF A TOUGH OPERATING ENVIRONMENT

Daily News

Zimbabwe’s mobile network giant Econet Wireless Zimbabwe posted a set of results that reflects the impact of hyperinflation on entities operating in Zimbabwe. For the half year ended 31 August 2019 revenue increased by 45 % in its inflation adjusted figures to settle at ZW$1.25 billion. However, the company grew its market share, voice and data traffic in the period under review, which demonstrates strong operating strategies, despite the challenging operating environment. 

The company said the inflation adjusted figures have been indexed for comparative purposes by applying, to the prior year historic cost numbers, the inflation indices prevailing at the time. Companies operating in Zimbabwe have now adopted accounting standards for entities that operate in hyperinflationary conditions. 
“Hyperinflation has affected our customers negatively as consumer purchasing power has declined and consequently affected the viability of most businesses in Zimbabwe” the company noted. 

In historical terms, revenue grew by 138% to ZW$ 836.4 million from ZW$ 351.3 million in the prior year. EBITDA margins were at 42% after management implemented “appropriate cost efficiency strategies in light of the deteriorating economic environment”. 

Overall, EBITDA grew by 90% to ZW$522.7 million in inflation adjusted terms and by 223% to ZW$360.8 million in historical terms. This performance was on the back of robust business strategies which saw subscribers grow by 10% to 12.6 million. Customer market share for the six months also grew to 69% from 66%.
The company attributed the company’s strong market position to its “understanding of customer needs and continued provision of telecommunications services at a quality level that is unmatched by the competition” 
“Not only has the company continued to grow its market share, its volume growth in terms of minutes of use and data bytes delivered has remained resilient showing that there is still strong demand in the market for our products and services,” said company chairman Mr James Myers in a statement accompanying the results. 
Econet also consolidated its position in the market with its market share for voice traffic growing to 79%, from 72% prior year comparative. There was also significant growth in data traffic market share to 73% from 69% for the same period last year. The company, however, incurred exchange losses of up to ZW$1.9bln for the six months under review.  

“The group’s results for the period under review were significantly weighed down by the accelerated depreciation of the local currency,” Econet said.  

“As a result of outstanding foreign currency obligations, the group recorded foreign exchange losses of Z$1.9bln.” 

The company said the resultant exchange losses have negatively impacted the performance of the company which had resulted in its first loss since 2010.  The company and other operators continue to implore the government to consider the impact of these “debilitating challenges on the viability of the sector”.